PayPal Offers
Senior Product Designer
PayPal's old offers experience was disorganized and out-dated. We redesigned this experience, enabling consumers to find the most relevant offers. Through better search and filtering options, as well as applying PayPal's current design language, we were able to make a modern product that stood out from competitors.
Problem
Can PayPal make it easy to save money while shopping?
Out-dated and redundant shopping and offers experiences.
Solution
Redesign the existing offers experience, enabling consumers to find and save the most relevant deals.
Research
Users interacted with high-fidelity mobile prototypes to test the intuitiveness of the user experience.
Offers landing, detail, and saved screens.
Findings
“What happens after I save an offer?”
“How do I use an offer?”
“I don’t care about this specific offer.”
“Where is the item shipping from?”
Final design
We made saving and using offers easier and added shipping and delivery information for all merchants.
Filtering offers and following a specific merchant.
Outcome
What does success look like?
Increase transactions per active user
Increase in the number of saved and redeemed offers per user
Viewing offer details and copying the promo code.